The Engine Ads

The Engine is a nonprofit incubator and accelerator based out of Boston, MA. I designed a set of three digital advertisements focusing on three main business lines: Employee Benefits, Property & Casualty, and Financial Well-being. Each focus has specific messaging targeting startups’ pain-points from confusing benefit plans to lack of resources in their finance department.

With these pain-points in mind, my firm was able to do business with these founders while building our brand identity as their knowledge base in the insurance world.