The Engine Ads

The Engine is a nonprofit incubator and accelerator based in Boston, MA. I designed a set of three digital advertisements focusing on three main business lines: Employee Benefits, Property & Casualty, and Financial Well-being. Each focus has specific messaging targeting startups’ pain points, from confusing benefit plans to a lack of resources in their finance department.

With these pain points in mind, my firm worked with these founders while building a brand identity as a knowledge base in the insurance industry.