Spring Concert 2022
Three artists, one show
Spring Concert 2022 brought Jack Harlow, TEMS, and Cash Cash to UMass Amherst, with a student opener to start the night. The strategy was to book artists right before they went viral, so we could capitalize on a cheaper booking cost for a more popular artist come showtime, selling out the 7,000-seat Mullins Center.
ROLES
ART DIRECTION & DESIGN
VIDEO & PHOTO
CHANNEL PROMOTION: SOCIAL, EMAIL, AND PRINT
NUMBERS
7,000+ TICKETS SOLD OUT SHOW
1,500+ INCREASE IN FOLLOWERS
$300K+ SHOW BUDGET
3 BIG NAMES IN MUSIC
The design
INSPIRATION
The Spring Concert style was inspired by retro VHS box art. Warm tones with distorted images and embellishments creates a nostalgic feel much different than modern glitch aesthetics. The same style carried into the video promotion keeping a clear consistency across mediums.
VERSATILITY
Graphics were redesigned and resized to meet many dimensions such as the custom ticketing site, social media, digital screens, and various prints sizes posted around campus.
CONCERT PRINT 11X17
9:16 VIDEO TEASER
16:9 VIDEO TEASER
WEBSITE BANNER
16:9 TV DISPLAY AD
PROMO STICKER
SQUARE SOCIAL
LANYARD SECURITY CREDENTIALS
T-SHIRT MOCKUP
Unforgettable…
JACK HARLOW
TEMS
CASH CASH
THE EXECUTIVE TEAM
The talent behind the talent
A show this size only works with a strong team. I got to work with 4 talented people across finance, hospitality, and logistics. Bringing everyone’s ideas to the table made the event bigger than anything I could have built alone. It was one of the greatest experiences of my college career.